This 20 page workbook will give you a place to write down and sort through all of your preexisting brand qualities. As you work, you’ll have the opportunity to acknowledge your passions, hard skills, soft skills, professional expertise, values and lifestyle factors in effort to better understand your brand and your brand’s direction.

Expected learning outcomes:

• Highlight personal brand elements
• Learn to align personal and professional brand goals
• Work to define brand voice
• Brainstorm to identify brand audience 
• Identify preferred communication methods for social media
• Create a plan to commit to your brands growth